Insight

[CONTEXTO DA SEMANA]
Estamos na semana 22 de 2026. Hora local de referência: 13h.

[CONTEXTO GERAL DA AGÊNCIA — MATERIAIS]
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# Imaginação, Inovação & Tecnologia

Queremos fortalecer as relações entre as marcas e as pessoas através de ideias surpreendentes e incontornáveis. Acreditamos na capacidade criativa de ver diferente para fazer melhor.

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# Criatividade & Colaboração

A NOSSA é uma empresa de publicidade, design e marketing que vive entre o virtual e o mundo real. Acreditamos na colaboração e na partilha. Na procura constante da melhor solução. Da melhor ideia.

Estamos baseados em Lisboa, onde o sol, o mar e a luz tornam a criatividade mais brilhante. Somos uma empresa aberta ao mundo e hospitaleira para os novos desafios da comunicação.

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# Diversidade & Versatilidade

Reunimos pessoas de diferentes países e de diferentes áreas da criatividade. Designers, publicitários, realizadores, músicos, programadores, social media managers, colaboram entre si e com as marcas para criar ideias incontornáveis e soluções mais eficazes para resolver desafios da comunicação.

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# O que fazemos:

Da publicidade ao branding. Do digital ao tradicional. Da criação de conteúdos à gestão social de comunidades. Da estratégia aos eventos. Criamos soluções em todas as áreas da comunicação.

- **Publicidade**
- **Design**
- **Estratégia**
- **Digital**
- **Social**
- **Brand Experience**

[CONTEXTO GERAL DA AGÊNCIA — CAMPOS]
• Slogan: Criamos juntos
• contexto 1: Somos uma agência de publicidade portuguesa e independente, comprometida em criar relações fortes entre as pessoas e as marcas

[CONTEXTO DO CLIENTE: EDP]
Sector: Energia
Notas: - Empresa líder do sector de energia em Portugal
- Empresa que tem como objectivo uma comunicação diferenciadora
- Empresa que quer estar perto do cliente

[CONTEXTO DO COLABORADOR: Franscisco Urgueira]
Função: Director de Arte
Notas: - trabalha na NOSSA há 5 anos
- já esteve envolvido em projectos de grande dimensão
- tem ideias muito inovadoras
- tem a preocupação de ter um cuidado visual aprimorado

[FONTES EXTERNAS DE REFERÊNCIA]
— adweek —
• Ads of the Week: 9 Campaigns That Caught Our Eye, From Etsy to NPR — Etsy, NPR, Primark, Nothing, and more are behind the week’s most notable ads.
• 60 Minutes Gets Drastic Changes, Nick Bilton Named Executive Producer — Tanya Simon exits the network as a result of Bilton's appointment at 60 Minutes.
• Overheated iPads, Lifeguards, and Changing Tides: The Unexpected Challenges of a Cannes Beach Takeover — Experiential marketers reveal the unique challenges of the ad festival.
• Ferrari Just Pulled a Jaguar — Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.
• How Crocs Turned ‘Ugly’ Into Cultural Cool ft. Chief Brand Officer Terence Reilly — On treating mockery as a market opportunity rather than a threat.

— ana —
• The Walled Gardens Aren't Cutting It Anymore for Incremental Growth — Rising CPMs and CPCs are challenging the long-standing walled garden strategy as Google, Meta, and Amazon dominate ad spend. Advertisers are increasingly shifting from platform dependence toward orchestration across streaming, retail media, and the o
• What I Got Right — and Wrong — About the 2026 Brand Masters | ICONS Conference — Iconic brand status may be less about creative fame and more about operational discipline, according to sessions at the ANA Brand Masters ICONS Conference in Los Angeles. Findings from System1, WARC, YETI, and others suggest that brands combining cre
• New Chipotle Promotion Gamifies Loyalty — Chipotle Mexican Grill is gamifying its loyalty program with the return of "Summer of Extras," adding local leaderboards and shareable stats to a promotion that drove $12 million in incremental sales last year.
• Marketing and Neurodiversity: Best Practices — Neurodivergent consumers represent roughly 20 percent of the global population — more than 1.6 billion people whose needs traditional marketing largely overlooks. Brands that treat cognitive diversity as a design principle, not a compliance checkbox,
• Travel and Hospitality: Trends and Best Practices — Travel spending is forecast to surpass $1.37 trillion in 2026, yet marketers are navigating AI disruption, tightening budgets, and shifting consumer behavior. New research and brand examples may reveal how storytelling, agentic AI, and creator partne

— digiday —
• Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform — Publishers are starting to make meaningful AI licensing deals via Snowflake's RAG pipe, with some securing several six-figure deals with financial institutions.
• Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT — Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.
• Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web — The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
• OpenAI turns on cost-per-action ads inside ChatGPT — Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
• Vox Media CRO Geoff Schiller joins Screenvision as CEO — Vox Media CRO Geoff Schiller will become CEO of cinema ad firm Screenvision, setting sights on Gen Z and a strong pipeline of movies.

— hubspot —
• The role of citations in AEO: Why citations matter more than backlinks for AI visibility — For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The 
• Introducing the HubSpot Agent CLI — A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a level deeper on what “run HubSpot” actually means, and our latest step in bringing this vision to life.
• A master class in persuasion from an unlikely place — Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston.
• What AI Overviews mean for SEO & website traffic — If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SE
• How to optimize for AI overviews (AIOs): A complete 2026 playbook — Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness.

— mashable —
• Watch House of the Dragon stars recap Season 2 — With "House of the Dragon" Season 3 on the horizon, watch stars Emma D'Arcy and Tom Glynn-Carney give a recap of Season 2.
• 7 best wedding planning apps for 2026 couples — Top wedding planning apps, according to Reddit users and others.
• Jimmy Kimmel gleefully roasts Trump over record low approval rating — Jimmy Kimmel has reacted to Donald Trump's approval rating hitting a new low.
• NYT Connections hints today: Clues, answers for May 29, 2026 — Connections is a New York Times word game that's all about finding the "common threads between words." How to solve the puzzle.
• NYT Strands hints, answers for May 29, 2026 — The NYT Strands hints and answers you need to make the most of your puzzling experience.

— mediapost —
• Kareem Bounces A Cultural Rant Off The Rim — Kareem Abdul-Jabbar, who should have stuck to basking in his glory as a basketball player and dreading cross-country air flights, is now a columnist for TIME. He has written a ludicrous column that
essentially accuses whites of profiting from the ada
• Hoping That Newspapers Don't Give Up the Good Fight — On Monday, "The New York Times" ran something of a rant in the business section about the impact of social media on quality journalism, saying in part: "[a]s more readers move toward online social
networks, and as publishers desperately seek scale to
• Ad Blocking As A National Sport — Word is that 198 million people around the world now use digital ad-blocking tools, at a cost to advertisers of $21.8 billion in lost revenue. Still, I would like to see how these numbers compare to
"loss of income" in other media from folks who avoi
• Guess I Will Never Know If You Can Hear Me Now — Amusingly, I got an email (not a phone call) from a friend pointing to a study that said, among other things, that 32% of mobile users would rather text you than talk to you.
• 50 Over 50? 60 Over 60? Where Is Your List? — It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under 40 -- purportedly identifying the best people in their jobs, in that industry, who
are under the featured age limit. Sadly, no one thi

— mediapost 2 —
• NHL Celebrates Playoffs With Custom Sneakers Contest — Content creator Dominic Ciambrone, who has more than a million followers, designed the shoe to feature custom bespoke silver case packaging.
• YouTube Tests Exclusive Content Visibility Feature With Music Creators — YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters.
• DOJ Subpoenas Reddit, X For Personal User Info Of ICE Critics: Report — Reddit and X have been subpoenaed by Jeanine Pirro, the U.S. Attorney for the District of Columbia, due to multiple users' reported posting of social media content critical of  Immigration and Customs
Enforcement (ICE) efforts.
• Garage Beer Kicks Off Summer With A New Found Glory Anthem — The band's "Good to Go," is a "drinking anthem" that serves as an "homage to the easy, fun-loving days of summer's past."
• Magnifica Humanitas: I Suggest Reading It — As AI begins fundamentally affecting almost everything we do, we need to stay informed. Pope Leo's document can help.

[INSTRUÇÃO CRIATIVA — variante #137]
Encontra a verdade humana que toda a gente sente mas ninguém diz em voz alta nos materiais e contexto.
Um insight para criativos — não uma análise, uma faísca.
Tom: directo e cortante, sem adornos. Máximo 3 frases no total. A última fica na cabeça.
O insight deve ser personalizado para Franscisco Urgueira (Director de Arte), a trabalhar no cliente EDP.