Insight

[CONTEXTO DA SEMANA]
Estamos na semana 23 de 2026. Hora local de referência: 16h.

[CONTEXTO GERAL DA AGÊNCIA — MATERIAIS]
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# Imaginação, Inovação & Tecnologia

Queremos fortalecer as relações entre as marcas e as pessoas através de ideias surpreendentes e incontornáveis. Acreditamos na capacidade criativa de ver diferente para fazer melhor.

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# Criatividade & Colaboração

A NOSSA é uma empresa de publicidade, design e marketing que vive entre o virtual e o mundo real. Acreditamos na colaboração e na partilha. Na procura constante da melhor solução. Da melhor ideia.

Estamos baseados em Lisboa, onde o sol, o mar e a luz tornam a criatividade mais brilhante. Somos uma empresa aberta ao mundo e hospitaleira para os novos desafios da comunicação.

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# Diversidade & Versatilidade

Reunimos pessoas de diferentes países e de diferentes áreas da criatividade. Designers, publicitários, realizadores, músicos, programadores, social media managers, colaboram entre si e com as marcas para criar ideias incontornáveis e soluções mais eficazes para resolver desafios da comunicação.

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# O que fazemos:

Da publicidade ao branding. Do digital ao tradicional. Da criação de conteúdos à gestão social de comunidades. Da estratégia aos eventos. Criamos soluções em todas as áreas da comunicação.

- **Publicidade**
- **Design**
- **Estratégia**
- **Digital**
- **Social**
- **Brand Experience**

[CONTEXTO GERAL DA AGÊNCIA — CAMPOS]
• Slogan: Criamos juntos
• contexto 1: Somos uma agência de publicidade portuguesa e independente, comprometida em criar relações fortes entre as pessoas e as marcas

[CONTEXTO DO CLIENTE: EDP]
Sector: Energia
Notas: - Empresa líder do sector de energia em Portugal
- Empresa que tem como objectivo uma comunicação diferenciadora
- Empresa que quer estar perto do cliente

[CONTEXTO DO COLABORADOR: Franscisco Urgueira]
Função: Director de Arte
Notas: - trabalha na NOSSA há 5 anos
- já esteve envolvido em projectos de grande dimensão
- tem ideias muito inovadoras
- tem a preocupação de ter um cuidado visual aprimorado

[FONTES EXTERNAS DE REFERÊNCIA]
— adweek —
• In World Cup Ad, Hyundai Signals Its Future Ambitions With Players You Don’t Know Yet — The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]
• How Lionel Messi Became the Face of 1 in 4 World Cup Ads — Soccer’s GOAT fronts campaigns from Adidas, Michelob Ultra, Lay’s, and more ahead of this year's tournament.
• Wyclef Jean on Owning the Future of the Creator Economy — Why 1,000 true fans matter more than millions of streams.
• 4 Trends to Watch During TV Upfront Season — ADWEEK spoke with ad leaders from Disney, Netflix, Amazon, and more, and here are the trends that stood out.
• Week of May 18 Evening News Ratings: CBS News Has Double-Digit Gains in Demo — CBS News finished above 4 million viewers for the week.

— ana —
• AI Took Over Your Campaign Levers — Now What? — AI has automated bidding, targeting and budgets, shifting marketers’ advantage upstream. Success now depends on briefing AI well, creative experimentation, honest measurement and strategic judgment beyond algorithms.
• Can the U.S. 250th Anniversary Be More Than a Moment in Time for Brands? — Ancestry, Colgate-Palmolive, and The Hartford are using the U.S. semiquincentennial not as a one-time stunt but as a springboard for long-term brand strategy. How brands tie heritage to future relevance may determine which ones earn lasting consumer 
• Media Transparency: How Far Have We Come? — Results of a new ANA survey confirm that marketers have made some progress addressing media transparency issues, but not enough. Good news — 56 percent have updated their media agency contract(s) within the past year; 70 percent have done so within t
• Nonprofits Rethink Growth Across Social Media, Fundraising, and Compliance — Nonprofit marketers are rethinking growth as influencer marketing, donor integration, and federal compliance reshape the sector. Shifting regulations and new fundraising models could fundamentally alter how organizations build audiences and sustain r
• ANA Weighs in on FTC Rulemaking for Online Food and Grocery Delivery Services — The ANA is urging the Federal Trade Commission (FTC) to take a targeted, evidence-based approach to new rules on online food and grocery delivery pricing. Broad requirements could disrupt legitimate promotional practices across a marketplace where pr

— digiday —
• As feeds become entertainment hubs, marketers rethink social’s role — As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
• Dhar Mann is going to Tribeca X to prove CTV can do TV’s job — and that creators belong in the conversation — Hyper-engaged audiences, lightning-fast production, and a finger on the cultural pulse has made CTV partnerships with creators like Dhar Mann very enticing for brands.
• How Olly is updating its product detail pages for the AI era — As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
• In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second — Read on to learn more about the factors driving that shift, in graphic detail.
• X’s advertiser base is beginning to resemble its pre-Musk era — For the first time, third-party data now proves that X's advertiser profile is slowly returning to what it was pre-acquisition.

— hubspot —
• The AI Perception Reality Gap — There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends
• 6 top answer engine optimization benefits for growth and enterprise marketers — The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through AI tools like ChatGPT, Google AI Overviews, and Perplexity, the teams investing in AEO now are seeing real retu
• The role of citations in AEO: Why citations matter more than backlinks for AI visibility — For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The 
• Introducing the HubSpot Agent CLI — A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a level deeper on what “run HubSpot” actually means, and our latest step in bringing this vision to life.
• A master class in persuasion from an unlikely place — Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston.

— mashable —
• Hands-on with Baseus Bowie MC2 open earbuds: Find out how to get them for $50 — Baseus launched the new Bowie MC2 open earbuds on June 1. We put the new $79.99 open earbuds to the test.
• Apples smart glasses arent coming very soon, new report claims — Apple probably isn't going to launch its smart glasses in 2026.
• Will there be a Euphoria Season 4? — "Euphoria" Season 3 had its dramatic finale on Sunday. But is that the end for the whole show, or will there be a Season 4?
• Hinge officially launches a badge that signals good dating behavior — Hinge officially launches Signals, a purple heartbeat on one's profile that users have already been noticing.
• Everything Nvidia revealed at its GTC keynote — Nvidia unveiled the Vera Rubin AI platform, Vera CPU, new AI models, and a Microsoft partnership during its GTC keynote.

— mediapost —
• Kareem Bounces A Cultural Rant Off The Rim — Kareem Abdul-Jabbar, who should have stuck to basking in his glory as a basketball player and dreading cross-country air flights, is now a columnist for TIME. He has written a ludicrous column that
essentially accuses whites of profiting from the ada
• Hoping That Newspapers Don't Give Up the Good Fight — On Monday, "The New York Times" ran something of a rant in the business section about the impact of social media on quality journalism, saying in part: "[a]s more readers move toward online social
networks, and as publishers desperately seek scale to
• Ad Blocking As A National Sport — Word is that 198 million people around the world now use digital ad-blocking tools, at a cost to advertisers of $21.8 billion in lost revenue. Still, I would like to see how these numbers compare to
"loss of income" in other media from folks who avoi
• Guess I Will Never Know If You Can Hear Me Now — Amusingly, I got an email (not a phone call) from a friend pointing to a study that said, among other things, that 32% of mobile users would rather text you than talk to you.
• 50 Over 50? 60 Over 60? Where Is Your List? — It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under 40 -- purportedly identifying the best people in their jobs, in that industry, who
are under the featured age limit. Sadly, no one thi

— mediapost 2 —
• Legacy TV Stations On The Ropes? Define Their 'Core' — The focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives?
• Hyundai Says 'Next Starts Now' For FIFA World Cup — "We have an always on and heavy sports investment because that's where live viewership scales," CMO Sean Gilpin tells "Marketing Daily."
• Chili's Teams Up With Lizzo To Give 'Baby Back Ribs' Jingle Contemporary Spin — Ad contains shot-for-shot references that call back to the original spot, along with Lizzo playing a giant flute in the shape of a rib.
• What Ulta's Numbers Might Say About Consumers' Mood — With an extra emphasis on experience and value, shoppers are hungry for something new -- and something easy.
• Ferrari's EV Design Prompts Jabs From Other Brands — Toblerone, for one, mocked the Ferrari design by posting an image of a candy bar in the Ferrari's pale blue.

[INSTRUÇÃO CRIATIVA — variante #740]
Com base em tudo o que foi partilhado, identifica a tensão cultural que define este momento.
Escreve um insight curto para criativos publicitários: 2 frases de observação, que fala directamente ao ego do criativo que o vai ler.
Termina com uma única frase que funcione como mote ou provocação. Sem parágrafos extra.
O insight deve ser personalizado para Franscisco Urgueira (Director de Arte), a trabalhar no cliente EDP.