{"id":2432,"date":"2026-06-30T13:46:19","date_gmt":"2026-06-30T12:46:19","guid":{"rendered":"https:\/\/nossavisao.pt\/vamoslixarolixo\/?p=2432"},"modified":"2026-07-09T15:34:58","modified_gmt":"2026-07-09T14:34:58","slug":"apa-calls-for-waste-separation-during-the-holidays-with-a-campaign-by-nossa","status":"publish","type":"post","link":"https:\/\/nossavisao.pt\/vamoslixarolixo\/en\/apa-calls-for-waste-separation-during-the-holidays-with-a-campaign-by-nossa\/","title":{"rendered":"APA calls for waste separation during the holidays with a campaign by Nossa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nossa is behind the Portuguese Environmental Agency\u2019s (APA) omnichannel summer awareness campaign, which encourages people to sort their waste while on vacation. Featured across television, radio, digital media, print, and outdoor advertising, the ads are part of a media plan developed by Nova Express\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDuring the holidays, it\u2019s common to hear excuses like \u2018It all goes to the same place anyway,\u2019 \u2018The bin is too far away,\u2019 or \u2018I don\u2019t want the hassle while on vacation.\u2019 This is precisely the obstacle the campaign seeks to overcome, inviting the Portuguese people to leave excuses behind and adopt more responsible habits,\u201d the APA explains in a press release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The third phase of the \u2018Let&#8217;s separate the waste&#8221; awareness campaign\u2014which features a dedicated website and will run a new wave of activity through December\u2014launches on June 29, just as many Portuguese people are heading off on vacation. The goal is to raise awareness about a problem that intensifies during the hottest months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cJuly and August mark the peak period for waste generation in Portugal. Against this backdrop, the APA highlights the urgent need for proper waste sorting\u2014even while on vacation\u2014by promoting responsible behaviors that ensure waste is correctly routed for recycling,\u201d the document states.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, with PR handled by Corpcom, is being amplified through an awareness initiative touring Portugal over 18 days; this traveling roadshow challenges communities to reflect on the importance of waste sorting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative includes a display featuring the most common excuses citizens give for not properly sorting their waste; it can be viewed from July 3 to 5 at Pra\u00e7a da Rep\u00fablica in Braga. Like the campaign itself, the APA roadshow aims to encourage the Portuguese population to make fewer excuses and recycle more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/meiosepublicidade.pt\/2026\/06\/30\/apa-apela-a-separacao-de-residuos-nas-ferias-com-campanha-da-nossa\">Source<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nossa is behind the Portuguese Environmental Agency\u2019s (APA) omnichannel summer awareness campaign, which encourages people to sort their waste while on vacation. Featured across television, radio, digital media, print, and outdoor advertising, the ads are part of a media plan developed by Nova Express\u00e3o. \u201cDuring the holidays, it\u2019s common to hear excuses like \u2018It all [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[104,114],"class_list":["post-2432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria-en","tag-campaign","tag-summer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>APA calls for waste separation during the holidays with a campaign by Nossa - Vamos lixar o lixo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nossavisao.pt\/vamoslixarolixo\/en\/apa-calls-for-waste-separation-during-the-holidays-with-a-campaign-by-nossa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APA calls for waste separation during the holidays with a campaign by Nossa - Vamos lixar o lixo\" \/>\n<meta property=\"og:description\" content=\"Nossa is behind the Portuguese Environmental Agency\u2019s (APA) omnichannel summer awareness campaign, which encourages people to sort their waste while on vacation. 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