The third phase of the \u2018Let\u2019s separate the waste” campaign, promoted by the Portuguese Environmental Agency, kicks off on the 19th in Coimbra with a roadshow that will also visit the cities of Aveiro, Braga, Castelo Branco, \u00c9vora, and Portim\u00e3o. The campaign raises awareness about the excessive increase in waste generation during this time of year.<\/p>\n\n\n\n
The Portuguese Environmental Agency (APA) is launching the \u2018Let\u2019s separate the waste\u2019 communication and awareness campaign. The project highlights the excessive rise in waste generation in Portugal during the summer and features a traveling truck\u2014or roadshow\u2014that will tour the country. The initiative begins on the 19th in Coimbra and will run until the end of the year.<\/p>\n\n\n\n
The creative concept was developed by the agency Nossa, while Nova Express\u00e3o handled the initiative’s promotion. This marks the third phase of the campaign, which originally launched during the 2025 Christmas season, resumed in January, and is now returning for the summer.<\/p>\n\n\n\n
\u201cSummer is consistently the period with the highest waste generation in Portugal. This trend is expected to continue this year. With this initiative, we hope to engage communities in an issue that affects everyone, from the Algarve to the Minho region,\u201d explains Jos\u00e9 Pimenta Machado, APA’s president, as quoted in a press release.<\/p>\n\n\n\n
The campaign, which spans 18 days, will visit the cities of Coimbra, Aveiro, Braga, Castelo Branco, \u00c9vora, and Portim\u00e3o. The roadshow trailer features a quiz testing the public’s knowledge of waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and games for the whole family, among other activities. The project also includes a mural that, at each stop, collects the excuses people give for not sorting their waste correctly.<\/p>\n\n\n\n